|
Results of change
Two examples of client results after HY change programmes:
1) Pfizer Pharmaceuticals
The brief: ‘get our drugs to market more quickly’. 18-month project.
Result: Viagra got to market 9 months ahead of schedule.
2) OMD UK
The brief: ‘reenergise the culture & increase differentiation in our market’
Result: in the year of change, OMD won the largest client new deal
of any other UK agency. 12-month project.
|
